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Strategic Plan

Studio Potter 2022-2027 Strategic Plan

Summary of Key Goals

Studio Potter looks to the future with confidence in its potential to evolve and thrive as a ceramic arts nonprofit.Our three to five year strategic priorities are to:

  • Migrate to a new website
  • Move to a free access for all model
  • Enrich our value to readers and members by expanding media formats, including audio articles and videos
  • Ensure fiscal sustainability through enhanced fund development
  • Build a strong and engaged working board

Key Goals

1.  Programming

Goal: Ensure all programs are enriched, enhanced and evaluated annually to ensure alignment with SP’s mission and the community we serve.

  1. Journal: enrich and enhance the journal through maintaining excellent articles and enhancing the online format for members
  2. Develop Multimedia Content
  3. Award Annual Grants for Apprenticeships of $10,000 to five teams
  4. Launch 50th Anniversary with special programming/journal/event that celebrates our legacy while looking to our future

2.  Leadership & Governance

Goal: Enhance the structure of the organization and ensure resources are adequate to meet the current and future growth of SP.

  1. Evolve our Board
  2. Expand Staff

3.  Audience Development

Goal: Increase engagement, readership, diversity, and visibility by operating as a free educational resource that enriches the field.

  1. Move to a free access model where patrons support SP, but anyone can read regardless of resources
  2. Evaluate Branding and Messaging
  3. Create New Website
  4. Develop Communication Strategy
  5. Establish and Expand Our Target Audiences

4.  Fund Development

Goal: Develop a scalable infrastructure to increase fundraising activity, donated funds, board involvement in fundraising and to ensure fiscal sustainability.

  1. Define or create roles and tasks for development committee and staff
  2. Create an annual fundraising plan with measurable goals that are in alignment with strategic initiatives
  3. Launch Underwriter Program
  4. Create a major gift program

Studio Potter strives to serve our community well. If you have feedback for us, please contact our director, Jessica Detweiler, at director@studiopotter.org, or our Board Co-Presidents, Lindsay Oestritter, at loceramics@gmail.com and Peter Jadoonath, at peter.jadoonath@gmail.com.