Studio Potter Magazine • Support Pages

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SUPPORT PAGES

Beginning with the winter 2010 issue, The Studio Potter will begin to accept non-traditional advertising, presented in a showcase format for makers, galleries, and suppliers to present their products. You need not be a member to submit materials.

The Support Pages supplement will be designed, printed and mailed with the SP journal twice a year. Your information will be displayed in the Support Pages consistent with the high quality standards of The Studio Potter publications.

We welcome your questions and submissions. Please contact us at supportpages@studiopotter.org for more detailed information.

ABOUT THE STUDIO POTTER
The Studio Potter is a non-profit organization that supports innovation, creativity and tradition in the ceramic arts. The organization’s semi-annual journal has been the independent voice of studio ceramics since 1972.

SP has endured because of its unique content and exceptional design, and the loyalty and support of its readership over its almost-forty-year history. Independence has been both an editorial policy and an organizational mission. In 1973, SP founding editor, Gerry Williams, wrote in the second issue’s editorial:

“Basically we’re trying to pay our own way, meeting costs of printing, mailing, office supplies, and some photography as they come. We have no advertising so far, but will probably accept it soon on a limited basis.“

That moment has come. In order to survive in today’s competitive publication environment, SP will begin to accept non-traditional advertising. This will benefit our membership with information and opportunities for new markets, as well as the current and future community of ceramics with the continued publication of The Studio Potter.

THE STUDIO POTTER MEMBER-SUBSCRIBERS
The Studio Potter is an established institution in the community of ceramic artists, teachers, collectors and students. The journal is published twice a year, and distributed to about 2000 members. Some information about the SP community, according to a recent online survey of our readers:

SP is a reference resource: 84% of members refer to back issues for inspiration, technical information, teaching and sharing with other potters. In fact, 16% have collected all 75 back issues.

Studio Potter’s readership are committed studio practitioners, not simply hobbyists: 95% of our readers are active in the art and craft community, make their own work, buy materials and tools, and attend gallery exhibitions, workshops and classes.

39% of SP’s readers are teachers, instructors, or professors, many of whom order supplies and equipment for their schools and programs.

SP has a loyal group of dedicated readers: Almost half have been subscribers for 10 or more years, while 20% have joined in the past 5 years.

ADVERTISING SPECIFICATIONS download latest spec sheet
At presentThe Studio Potter is offering two ad sizes: One quarter page and full page. All ads will be designed and typeset by SP production at no extra cost.

Technical Specifications
For a quarter page position please submit a high resolution color image, 300 dpi tiff at 6 x 9”.
For a full page position please submit a high resolution color image, 300 dpi tiff at 8 x 10”.

Text
should consist of a short text of 4-5 lines, about 25 words or less (please see samples), including contact information. No logos please. Submission implies your consent for SP to edit your text and/or crop your image should it be necessary to do so.

Rates
Member rate for a quarter page position is $345 for one issue and for $322 the second.
Member rate for a full page position is $1380 for one issue and $1290 for the second.
Non-Member rate for a quarter page position is $460 for one issue and for $430 the second.
Non-Member rate for a full page position is $1840 for one issue and $1720 for the second.

The rates are per issue. Discount for multiple issue insertion is of the SAME materials.

Deadlines
Winter issue, (mail date: January 15) Reserve space by October 1, materials and payment due October 30.
Summer issue, (mail date: July 15) Reserve space by April 1, materials and payment due April 30.
Proposed images (low resolution jpg) and text can be emailed to supportpages@studiopotter.org prior to sending high resolution files. High-resolution files should be sent to Eismont Design at the address listed. Payment should be mailed to SP in NH. Payments must be received prior to publication.

Payment address
The Studio Potter
Advertising Manager
P.O. Box 352
Manchester, NH 03105.

Please copy supportpages@studiopotter.org to confirm.

Materials address
Eismont Design
50 Monadnock Highway
North Swanzey, NH 03431.

Please copy supportpages@studiopotter.org to confirm.

If you have any questions, please send an email to supportpages@studiopotter.org. Include your phone number and the best time to contact you.

SUPPORT PAGES SAMPLE PAGES download the ad size sample pages.

COVER of SUPPORT PAGES prototype.

SAMPLE OF ONE QUARTER PAGE "ADS" CLOCKWISE FROM TOP LEFT: A "COMPANY" ad; An ad for an INDIVIDUAL potter; an ad for a SCHOOL or WORKSHOP; an ad for a GALLERY. Shown below is a FULL PAGE position promoting a CRAFT EVENT.

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